The Ceres Downtown Specific Plan was adopted by the Ceres City Council on January 10, 2011, following a comprehensive planning effort that began in 2007. At that time the City recognized that despite active City growth in most areas, Downtown Ceres had experienced relatively little investment, particularly from the private sector. A citywide strategic planning process was undertaken to begin formulating a comprehensive community visioning and planning process focused specifically on Downtown. The result of these initiatives was the preparation of the Ceres Downtown Specific Plan, which describes and illustrates a clear vision for the area and provides a policy and regulatory framework for achieving this vision.